Inside AlUla: A New Chapter for Hospitality

Coordinating design, sourcing and operations for a hospitality project set within one of the world's most striking desert landscapes.

Few landscapes demand as much respect from a design team as AlUla. Our brief was clear from day one: give every guest a sense of place from the moment they arrive, without compromising on the operational standards expected of an international hospitality brand.

That meant working alongside international designers and local specialists in parallel, sourcing materials and craftsmanship that speak to the region's heritage while resolving the technical infrastructure a modern property requires.

It's a reminder that hospitality projects carry a different kind of complexity than private residences — design, operations and guest experience all need to move in step, and someone needs to be coordinating all three at once.